The Story Behind My Pink and Orange Brand Colours

People often ask me how I chose my brand colours.

And I completely understand why - pink and orange is not the typical route in the accounting and advisory world.

But here’s the thing: I didn’t choose these colours on a whim.

I chose them the same way I’ve done everything in business - with considerable thought, thoroughness, and professionalism.

This story started before coaching (and before most people knew what I was building)

Back in 2013, I was still running my accounting practice, leading a team, serving clients, and wearing all the hats that practice owners know far too well.

But behind the scenes, I was already thinking ahead.

I could feel a transition coming -from accounting practice founder and owner into a broader role where I could educate, empower and encourage other practice owners to build businesses (and lives) that actually work.

So I started planning early -not loudly, not messily, but intentionally.

And because I’ve never believed in “winging it” when it comes to brand and positioning, I brought in a professional to help me do it properly.

Enter Sam Woods fromVibrantConcepts - a fashion and brand stylist
In 2013, I enlisted Sam Woods, a fashion and brand stylist, to help me shape my personal style and brand presence.

Not because I wanted to be fashionable.

Because I wanted to be coherent.

I’ve never gone down the traditional route - and I wasn’t about to start then.

I love fashion. I value authenticity. And I wanted my brand to reflect my uniqueness, my morals, my values, and the kind of experience I wanted clients to have in my world.

Sam helped me do exactly that.

And what’s fascinating is this: the work started with how I showed up - and it naturally flowed into how my business showed up.

The “aha” moment: colour, confidence, and first impressions
My journey with Sam actually began earlier - in 2012 - with a colour and style experience that made something click:

When you wear colours that suit you, you don’t just look better… you feel better.

More confident. More energised. More like yourself.

And confidence changes everything -how you lead, how you communicate, and how you show up for clients and your team.

That’s also when I learned a lesson that stayed with me (and has proven true in business again and again):

First impressions are often formed visually - long before someone hears your qualifications or your advice.

Not because substance doesn’t matter (it absolutely does)… but because presence and perception matter too.

So why pink and orange?
For me, pink and orange aren’t just colours.

They’re emotional shorthand for the kind of work I do and the kind of experience I create.

They represent:

• Warmth and connection - because I want people to feel supported, not judged

• Energy and optimism - because practices can be improved, reshaped, and made sustainable

• Boldness and courage - because better businesses require brave decisions and honest conversations

• Confidence - because practice owners deserve to price properly and back themselves

• Authenticity - because the best brands (and lives) are built when we stop trying to fit in

Pink and orange are vibrant, memorable, and full of life - which is very intentional. They quietly signal:

“Yes, I’m professional. And yes, I’m human.”

From personal style to brand identity (and it’s stood the test of time)
One of the things I love most about this story is that the foundations we laid all those years ago have stood the test of time.

My work has evolved and expanded, and I went all in with coaching in July 2017 - but the colours stayed because they still fit.

They still reflect my values.
They still reflect how I want clients to feel.
And they still reflect how I deliver service - with warmth, clarity, courage, and a big dose of encouragement.

“Have you had your colours done?” (Yes… and also, that’s the point!)

Another question I get all the time is:

“Have you had your colours done? You look so good in pink and orange!”

And I smile every time, because it’s true - those colours do make me shine.

Part of that is brand recognition (you can spot me a mile away at a conference).

But the bigger part is congruence - when what I wear, what I teach, and what I believe all line up.

Pink and orange help me feel confident and “in my lane”.

And that’s exactly what I want for the practice owners I work with too:

To build a practice (and a brand) that feels like home.

The real lesson: your brand should feel like you
Brand isn’t just a logo or a colour palette.

It’s the feeling people get when they interact with you.
It’s consistency.
It’s trust.
It’s the experience you deliver - again and again.

My pink and orange brand colours are bold, yes.

But they’re also grounded in something deeper:
A commitment to authenticity.
A belief that professionalism can be warm.
And a decision - made with intention - to build a business that reflects who I am.

And honestly?

I wouldn’t have it any other way.