Coaching
Feel like your days are just a blur of deadlines, fires to put out, and never-ending client work? You don’t have to live that way. I help solo and small-firm accountants - from start-ups through to $1.5 million in turnover - move from overwhelmed to empowered with systems, clarity, and confidence.
Schedule a VIP SessionARE YOU A SMALL OR SOLO ACCOUNTING PRACTICE OWNER WHO SOMETIMES FEELS LIKE YOU ARE JUST WINGING IT?
You are not alone.
Many accountants are technically brilliant, but when it comes to running a business - pricing, staffing, workflows, client boundaries, mindset, and profitability - there’s no handbook or formal training. That’s where coaching comes in.
Through my one-on-one and group coaching programs, I help practice owners like you create structure, strategy and sustainability - so you can finally stop winging it and start running a business that feels balanced, profitable and purposeful.
What many practice owners struggle with
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You’re juggling client work, business admin, and family life - and something always gives.
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You often feel like you’re “winging it” when it comes to systems, pricing or managing your team.
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Your income doesn’t reflect your expertise or the effort you put in.
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You’re busy, but not always productive or fulfilled.
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You crave more time, freedom and clarity - but don’t know where to start.
How Coaching Helps
Coaching gives you a clear path forward - a supportive space to step back, reflect, and realign your practice with your vision for both business and life.
Drawing on my 18 years of building and running a highly successful and profitable accounting practice - and the past 8 years coaching and consulting with hundreds of practice owners - I’ll help you find the clarity, confidence and strategy to build a business that truly works for you.
Ready to Take the Next Step?
Have Questions First?
CAN YOU IMAGINE?
A practice that feels, calm, clear and in control?
- No fires to put out
- No long hours
- Deadlines are met with ease - not stress
- Profitability grows steadily and you are remunerated well
- Your team and clients are aligned
- You're doing meaningful work that truly makes a difference in your clients’ businesses and their lives.
- And you finally have the time and headspace to enjoy life, not just work.
Client Love
It took 2 minutes on my first call with Amanda to have complete confidence in her - she definitely knows her stuff and is full of incredible knowledge and wisdom. I would urge all practice owners, whether you're new or established, to engage with her so she can help you make major improvements. Her greatest strength is she doesn't take the typical accountant approach - she takes a big picture approach and has solutions for everything tax webinars and university doesn't teach you; dealing with e-mails, marketing plans, websites, systems and processes, there truly wasn't one question I had she wasn't able to help me with.
There's a reason she's in fierce demand and why she's asked to speak at various events and take interviews; she's the real deal and will help you achieve your goals. I can't recommend her highly enough.
- SEBASTIAN NICHOLAS
I have worked with Amanda since April 2019. I was struggling to have both financial and business results. Amanda helped me get clear on what i wanted from both a practice point of view as well as how to make that work from a personal point of view. The assistance when you feel overwhelmed / stressed or burnt out has been really valuable in my practice growing close to 75% since i started working with Amanda. Strongly recommended for any solo practitioners with or without staff.
- MITCHELL WALMSLEY
Working with Amanda has been a game-changer for my accounting practice. Her strategic guidance, accountability, and deep understanding of the industry helped me streamline operations, increase profitability, and regain focus on what truly matters. Highly recommend to any accountant looking for clarity and confidence in their business.
- ROBYN DONOVAN
A heart felt thankyou to you, for what you have bought to us personally and professionally. You are a breath of fresh air while being so inspiring and insightful at a time when we needed it. We look forward to working with you and seeing our goals come to life in 2024.
- DAVID AND NICOLE PARMESAN
Coming from a traditional and outdated accounting firm, it was important to me, as a new business owner who wanted to do things in a modern and progressive way, that I had someone in my corner who has achieved what I wanted to. Since the pre-launch of my firm to now almost 2 years in, Amanda has held my hand every step of the way. She has been a sounding board for my ideas, giving me direction, helping me make difficult decisions, celebrating the wins and supporting me during the tough times. Opening my own practice would have been much lonelier, harder and overwhelming without her by my side!
- SHANNON TARBOTTON
My Business Partner and I spent half a day consulting with Amanda in regard to our Practice. For me, it was the best value-add activity I have experienced as a Practice owner. Amanda’s experience, knowledge and positivity is inspiring. Her words of encouragement provided the confidence we needed to make some difficult decisions and to then take action. In our session and as a follow-up, Amanda provided a step-by-step approach we needed to take and most of all, the advice and suggested actions were real. Amanda is amazing and I highly recommend every Practice Owner makes the opportunity to work with her.
- LOUISE DUCE
As a sole practitioner I felt like a really needed assistance on how to run an accounting practice. This is not something you know or learn when working as an employee. I was one year in being out on my own with a fast growing client base and no downtime. I felt so out of control and stressed. I was working long hours, had no boundaries with clients and undercharging my worth. I did not hesitate to sign up to Amanda's coaching course when it became available. I am currently in the 12 month coaching course and I now have so many tools to run a successful practice. I can confidently say I charge my worth, have learned how to manage staff, know the type of client I want to work with, be more efficient in my day and so much more. In a way it could have taken me 5 years plus to get to where I am now in my practice but instead have fast tracked my business with Amanda's valuable advice and experience. I recommend any practice owner to sign up to her coaching course, it is worth the investment.
- KIM CLINTON
I can't recommend Amanda and her Group Coaching Program highly enough. The sessions are small and interactive and each time I come away inspired and with some many ideas to not only improve my own practice but also to the services we deliver to help our clients achieve their goals. Amanda ensures that the topics covered are really relevant to all of us and the sharing of our common challenges and achievements has been an unexpected benefit of choosing the group coaching pathway. Our group has formed a really close bond and we are now connecting outside of the formal group sessions to help each other with unique situations like specific software solutions and processes.
I really value Amanda's positivity, passion, organisation and willingness to share her valuable and extensive experience in the accounting industry and running the type of successful and balanced firm that I aspire to.
- SANDRA MAGANN
Amanda is a fabulous mentor. Her knowledge and resources are beyond comparison and extremely helpful in bettering our own practice. Amanda offers a unique perspective previously being a practice owner and understanding the pressures (and joys) we face day to day. Our group coaching mastermind has been one of the best decisions I've made in investing in our business - and bouncing off other practice owners in similar circumstances is an added benefit as we are able to assist each other. There really aren't enough words to explain how beneficial working with Amanda is - not just on a business level but a personal one as well - she really is a great find and I'm extremely grateful for being able to work with her and learn from her every day. I have no regrets, other than I wish I knew her 10 years ago.
- MELISSA NORTH
Amanda has been instrumental in giving me the confidence to make bold business decisions and take action in my firm and personal life to honour the ultimate reason I started my firm in the first place; for balance.
Over the period of 12 months that I was coached by amanda, I was able to increase my average fee value, set clear boundaries with my work and clients giving me more time to spend on the things that matter.
I wouldn't hesitate in recommending Amanda & The Balanced Firm community to anyone who is seeking greater balance within their firm.
- SARAH HYLAND
Amanda’s coaching was pivotal in ensuring that our business started out the right way. We are forever grateful for Amanda’s wide range of knowledge on everything within an accounting firm.
- JEREMY HADDAD
Where do I start? Amanda has been a godsend to my practice. Her knowledge is invaluable, providing me with direction, clarity & the all important sounding board to improve and grow the business further. We all need support and what Amanda provides is second to none.
- MELINDA TIMMS
Amanda Gascoigne is my business coach and she is fantastic. The improvement in my business and processes over the past 5 years has largely been due to her guidance and support. I highly recommend her!
- JENNI RITSON
Amanda has been my coach for a number of years. I highly recommend her to anyone in the Accounting industry who wants a sounding board and someone to keep them on track. She makes the whole process fun and gets you focused on where you want your firm to go. Having a coach like Amanda means your are focused on getting the best business for you!
- GEMMA HEANEY
I worked for Amanda Gascoigne for 9 years and learnt pretty much all I know about running an accounting firm from her. Amanda has a personality that is at odds with stereotypical depictions of accountants as boring, uninteresting people and this, along with her genuine concern and interest in the lives of her clients, draws them to her and engenders loyalty and goodwill from them. As much as people might like you as a person though, they will move on if you are not doing the best possible job technically, and Amanda spent considerable time at the firm on ongoing education to ensure all staff were as well informed on changes to the laws as possible.
As well as the constant training that was made available, Amanda was good to work for because of the flexibility she afforded her employees. At the time I had 5 small children and my wife did shift work so that was very important to me. She was very accommodating when it came to the hours and times I worked and I try to do this now as I am an employer of mothers.
Towards the end of my time with her, Amanda instituted a programme designed to greatly improve the processes and productivity of the firm. I know this focus on systems and an adherence to the discipline required to finish the work in a desired timeframe has greatly enhanced the success of the business, and I deeply regret not being around to see that particular transformation through to the end. The ability to consistently finish work to a high standard in an organised manner in a reasonable time is the holy grail of accounting I think. I assume Amanda must feel the same way because I know she has done a lot of work in this area, and has reaped the benefits of that.
I firmly believe that Amanda is a credit to our profession and I am not surprised that she has gone on to achieve success in other arenas beyond doing accounting work.
- JAMES LOVE
Amanda has greatly assisted our chartered accounting firm with her team coaching days and many 1 on 1 technical and admin discussions.
After running her own business and being on top of technical and IT issues Amanda brings a breadth of knowledge and deep understanding of challenges facing practitioners and owners in our industry. Her coaching has lead us to formalise our business and staff targets, review client profiles, productivity and streamline our services. Amanda has helped us adopt state of the art software and procedures leading to more efficiencies and work satisfaction. We now have more ability and time to provide a higher level of service to our clients and grow our practice.
I'm very impressed how Amanda has grown her private FB group from about 50 practice owners when I joined to a staggering 665 members. She is a powerhouse of time management and freely and willingly helps out others by sharing her knowledge. She has also shown an acute awareness of mental health issues within the industry and has taken action to support such members.
We will continue to undertake Amanda's coaching and I strongly recommend and encourage other practitioners to make use of Amanda's amazing skill set. I'm always happy to communicate directly to provide a personal recommendation.
- ROSANNA AND MICHAEL WUNSCH
Thank you so much Amanda for our 1 on 1 half day. We have gained so much confidence in taking the steps to make the future vision of our practice a reality. We received so much value from our session and really enjoyed meeting and spending time with you!
- LISA HOOTEN
I highly recommend Amanda as she has been instrumental in the development of my business. I have enjoyed working with her and leaning on her wisdom, insights and encouragement. The best athletes in the world have coaches and I am glad I have one as talented as Amanda in my corner.
- TOM GRAY
It is with great pleasure I write this recommendation for Amanda. I approached Amanda a few years ago to help me streamline and automate my business activities. I ran a sole trader bookkeeping business with around 40 clients and had reached my capacity and was potentially at a stale mate, my biggest problem was embracing technology to save time and also being able to create the time to save it in the future. Amanda gave me the push and lead me in the right direction to help me embrace technology by moving to the cloud and also defining my engagements with clients and processes. She helped me see my worth and gain the confidence to move forward. Two years later I have merged my business and formed a company we are totally cloud based, embracing add ons, becoming paperless and utilising offshore workers. We are continually working on our processes and policies and utilising all the technology that's available to us to help us gain that edge. Amanda has turned my business around and made me realise my business is as important as everyone else's I look after, I lost track of this for a while.
Amanda is a true inspiration and her passion for business is utmost. Thank you so much for leading me in the right direction, I have no hesitation in recommending Amanda's expertise for any one looking to fine tune and improve their accounting business the investment is so worth it. Thank you again Amanda
- KIM QUIGLEY
My daughter and business partner Sophie had an all day planning session with Amanda to discuss our business and to commence putting in place our plans for the future.
Even though the elements were against us with unprecedented rains we had a fantastic day learning a lot about ourselves on the way and how we operate as a team with great ideas on how to further improve our business.
We will ceratinly be back in October and our plan for the future is to have a planning day every six months with Amanda.
- GRAHAM MEREDITH
Thanks for your support and giving me the confidence.
- RYAN MADDOCK
I came across to Amanda Gascoigne about a year ago. I attended one of her courses and enjoyed her newsletters. Since then, she has been my mentor, and more recently my official business coach. Her program and strategies have helped me to re-focus to be able to make improvements and provided me with the ability to find more balance in my business work and in my personal life. Her dedication and genuine care for me as a person and as a professional is something I have never experienced before in any other program I have been involved, and I am very thankful for the difference this is making in my life.
- FLAVIA LESER
Hi, I'm Amanda.
I help accounting practice owners have better practices and better lives.
If your life has become surviving from one lodgement deadline to another, putting out fire after fire and thinking to yourself, “Surely things have to get better… things will turn eventually”, but you end up never really making progress, I’m here to help.
When you work with me, you will learn so many strategies and develop a new mindset which will help you become a better business owner, boss, friend and parent and partner.
You’ll be surprised at just how easy it can be. Book a call to get started.
SCHEDULE A VIP 1:1 SESSION WITH AMANDA
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